Urchin Tracking Module or known as UTM is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. UTM codes help you track the performance of each of those links so you can see where your traffic is coming from.
In SalesCandy, multiple UTM data can be tracked for clients to identify their leads original sources. Please refer to the below information on how SalesCandy is tracking the multiple UTM data.
- CandyPixel will take the last occurrence of UTM parameters which passed through a landing page via URL query string installed with CandyPixel.
- These UTM parameters will be captured and the information will be sent to SalesCandy when a lead is submitted.