Project CPX is defined as cost per action which calculates the cost per conversion for a specific project.
This report can be generated from the Manager Portal under the Reports column.
A Manager can generate the report based on the below combination;
- Date Range - Defined date range
- Project - All accessible projects or a specific project
- View - Fixed under CPX
- Group By - Lead Source, Lead Source > Original Source and Original Source > UTM Medium
Please refer to the below information that can be obtained through Project CPX.
Budget Spent (Manual Entry)
The amount which has been spent on the respective lead source or campaign. This amount has to be keyed in manually.
The total number of leads accumulated for each respective project based on the selected sub-category under Group By column - Lead Source, Lead Source > Original Source and Original Source > UTM Medium.
Total Leads That Is Reachable
The total number of leads that is reachable which considered as quality lead.
Total Leads Tagged With One Or More Event Tag
The total number of leads which was tagged using one or more than one Event Tag by the salesperson.
The total number of leads which converts to successful sales.
Cost Per Lead, Cost Per Reachable Lead, Cost Per Walk-in & Cost Per Sales
The actual cost spent for a lead which calculated automatically once the amount is keyed in the Budget Spent (Manual Entry).
All the data generated will only reflect exactly within the selected date range based on the lead submission date/month.