Every now and then a landing page will receive submissions from a prospect with spam, incomplete details submission, mock details, or invalid contact numbers that will make the quality of the details diminish. So how do we avoid this?
Make sure you check all these elements on your landing page :
- A headline that is clear and grabs attention
On average, most landing pages out there have 50% and above bounce rate. To keep that number low, your visitors’ attention needs to be captured within seconds of arriving. Your headline is the first thing they’ll read, and it should clearly and concisely communicate the value of your landing page and offer.
- Choose images that are for your target audience
Yes, an image is mandatory, and it should be something your target audience can resonate to. The purpose of your image is to convey an emotion-based feeling — it should illustrate how your visitor will feel once they receive your offer. Certain images work better than others, so you should always split test your options through an AB testing initiative.
- Easy-to-find lead form
Your lead form needs to be readily accessible should your prospect want to convert right away — you definitely don’t want them searching and scanning your landing page to find your offer.
- CTA that is action-oriented and compelling
The call-to-action (CTA) is arguably the most important element on your landing page — it’s one of many elements that encourage conversion. Be clear about what you want visitors to do with a CTA that stands out, use an action verb that spells it out for them, like “Submit”, or “Get A Call Back”.
- Copy/Description that informs and entices your visitor to complete your form
Your copy needs to be clear, concise and should guide your visitor to the lead form that you want them to complete. It's crucial that your lead form give an example of the answers that you ask, this can reduce spam or lousy answer from your prospect.
- Give away a relevant promotion or bundling option (if possible)
Think of your landing page as a part of your lead’s journey to your ultimate offer — your product or service, that is. Your offer is the thing you give in exchange for your lead’s personal information. It should be compelling enough for your visitor to provide their contact info.
- Only ask for what you need
You want to gather as much information as possible about your lead to pre-qualify them, but also, request for as little info as you need in your lead form to create a low barrier to entry. Balancing these two is key. A name, phone number, and email, and one pre-qualification relevant question are more than sufficient to nurture a new lead. You can ask your prospect a more in-depth question when you already contacting them, it helps you to build a better relationship with your prospect.
Estimated Cost Per Lead
Short Form (3-4 fields)
Medium Form (7 fields)
Long Form (9+ fields)
*Numbers are purely estimates and are only to show ramifications of having long forms.
- Remove all outbound links
Your landing page has one objective and one objective only: to convert visitors into leads. Any competing links — including links to other pages on your website — will distract from that goal. Remove any other links on your page to draw all of your visitors’ attention to your call-to-action.
- Make your page responsive
80% of most traffic comes from mobile views. The last thing you need is for your form to fall out of view on mobile devices. Optimizing your landing page with a mobile-first strategy, gives your visitors every possible opportunity to convert, no matter how they’re viewing your page.
- Remember to use a thank you page
A thank you page is where you send leads once they’ve completed your form. Now, you could just show a thank you message on the same page or ditch the thank you altogether, but there are many reasons why that’s not the best option. This is also where you insert your Google Conversion Tag or Facebook Conversion Pixel code in order to optimize your landing page’s conversion for a certain metric.